Christopher Williams

University of Rio Grande

“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” ― Paul Rand My design is inspired by soccer and is driven by a pursuit of perfection. I believe that less is more, and that simplicity is the key to success. I strive to create designs that are simple in appearance yet have much significance. I work mostly in a digital medium, because it allows for the greatest precision among the artistic vehicles. Craftsmanship is an integral part of my work, because when my ideas are translated to a visual space, I relish the process of getting everything exactly right. The significance my work holds for me is that I get to share my creative vision with others and enjoy it with them.

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